Social Media Management
Social Media That Earns Its Place in Your Strategy.
Not a package. Not a post count. A bespoke social media service built around what your business actually needs to achieve — and the content to make it happen.
Why Social Media?
Social Media Without Strategy Is Just Noise.
Every business knows they should be on social media. Far fewer know why, what to say, or whether what they're doing is actually working. The result is a feed full of content that looks busy but achieves nothing; posts that get likes from people who will never buy from you; and a budget that disappears without a measurable return.
We approach social media the same way we approach every other channel: commercially. Before we create a single piece of content, we ask the question that matters: What is this supposed to achieve for your business? The answer shapes everything: which platforms you should be on, how often you should post, what format your content should take, and how success gets measured.
There are no standard packages here. Every client we work with has a different audience, a different set of objectives, and a different role for social media within their broader marketing strategy. Some need a high-volume content programme across multiple platforms. Others need a tighter, more targeted approach on one or two channels. We build what is right for your business, not what is easiest to sell.
Content That Looks Like You. Works Like a Campaign.
Original Video Content
From short-form reels and platform-native video to longer brand films and product demonstrations, we script, shoot, edit, and caption video content built for the platform it is going to live on. Video that stops the scroll and says something worth hearing.
Static Graphics & Designed Posts
On-brand, visually distinctive static content carousels, infographics, product posts, promotional graphics, and campaign assets designed to perform in a feed, not just look good in isolation.
Photography
Product photography, lifestyle imagery, event coverage, and behind-the-scenes content shot to a brief that serves your social strategy, not just your archive.
User-Generated Content (UGC)
Your customers are already creating content about your brand. We identify, curate, and integrate the best of it into your social programme because authentic, peer-created content builds trust in a way that branded content alone cannot. We manage the permissions, the curation, and the scheduling so UGC becomes a consistent and valuable part of your content mix.
Copy & Captions
Every post has a voice. We write captions, hooks, and calls to action that sound like your brand, speak to your audience, and are written with the platform's algorithm in mind.
How We Build Your Programme
Built Around Your Objectives. Not Around a Price List.
When you come to us for social media, the first conversation is never about how many posts you want. It is about what you are trying to achieve.
Are you building brand awareness in a new market? Driving traffic to a product launch landing page? Generating leads for your sales team? Supporting a seasonal campaign? Retaining and rewarding existing customers? The answer changes everything: the platforms, the content formats, the posting frequency, the tone, and the metrics we use to measure success.
From that conversation, we build a social media programme that fits your objectives, your audience, and your budget. We agree on the content mix, how much original video, how many static posts and what role UGC plays, and we agree on the posting frequency based on what will actually move the needle for your specific goals. Not a number pulled from a rate card.
For clients who want their social media managed as part of a broader marketing relationship, our social media service sits naturally within our Monthly Managed Marketing Services, where it is planned, executed, and reviewed alongside every other channel in your marketing mix as part of a single commercial strategy.
What's Included
What We Do |
Detail |
|---|---|
Platform Strategy |
Identifying the right platforms for your audience and objectives, not just the ones everyone uses |
Content Planning |
Monthly content calendars aligned to your marketing strategy, campaigns, and commercial goals |
Original Video |
Short-form, long-form, reels, stories, product demos, scripted, shot, and edited to brief |
Static Content |
Designed posts, carousels, infographics, and campaign graphics |
Photography |
Product, lifestyle, event, and behind-the-scenes imagery |
UGC Curation |
Identifying, curating, and integrating user-generated content with permissions managed |
Copywriting |
Captions, hooks, CTAs, and platform-specific copy written in your brand voice |
Scheduling & Publishing |
Content scheduled and published at the optimal time for your audience |
Community Management |
Responding to comments, DMs, and mentions, keeping your audience engaged and your brand responsive |
Performance Reporting |
Monthly reporting on the metrics that matter to your objectives, reach, engagement, traffic, leads, or conversions |
Monthly Managed Marketing Services
Social Media Works Harder When It's Part of Something Bigger.
Social media does not exist in isolation. The most effective social programmes are the ones that are planned and executed in the context of a full marketing strategy, where a campaign running on paid social is aligned with the email sequence, the landing page, and the PR story going out at the same time.
For clients who want that level of coordination, our social media service is available as part of our Monthly Managed Marketing Services, a fully integrated marketing partnership where we plan, execute, and optimise every channel in your marketing mix as a single, commercially focused programme. One strategy. One team. One set of goals.
Frequently Asked Questions
Got Questions? We've got answers.
Do you offer set social media packages?
No. We don’t believe in fixed packages because no two businesses have the same objectives, audience, or role for social media in their marketing strategy. Everything we do is built to brief; the platforms, the content mix, the posting frequency, and the budget are all determined by what your business actually needs to achieve.
How do you decide how many posts we need?
We start with your objectives and work backwards. The right posting frequency is the one that serves your goals, not the highest number we can sell you. For some clients that means daily content across three platforms. For others it means two or three carefully crafted posts per week on a single channel. We will always recommend what we believe will deliver the best commercial return for your budget.
Can you use content we already have?
Absolutely. We actively encourage it. Your existing photography, video, customer reviews, and user-generated content are valuable assets, and integrating them into your social programme makes your feed feel more authentic and reduces production costs. We assess what you have, identify what is usable, and build it into the content plan.
Do you manage community engagement as well as content?
Yes, if that is part of your brief. We can manage comments, DMs, and mentions on your behalf — responding in your brand voice, escalating anything that needs your attention, and making sure your audience feels heard.
How does social media fit into Monthly Managed Marketing Services?
For clients on our Monthly Managed Marketing Services, social media is planned and executed as part of a single integrated marketing strategy — aligned with your campaigns, your paid advertising, your email programme, and your broader commercial goals. It is the difference between social media that supports your marketing and social media that is your marketing.
Digital Marketing Services
Tailored Solutions for Every Business Goal
Whether you are looking to build your presence online or convert your audience into paying customers, we have the digital marketing expertise to deliver measurable results. Explore our core digital marketing services below:
Email Marketing
The most direct line to your prospects and customers. We plan, write, design, and deliver targeted email campaigns that nurture leads, drive conversions, and keep your brand front of mind — with every message crafted for your specific audience and built to perform.
Let's Build a Social Media Programme That Actually Works.
Tell us what you're trying to achieve, and we'll tell you exactly what your social media programme should look like — and what it will take to get there.
Book a Social Media Consultation